Encourage marketing activities based on accurate assessments on performances and market trends, defining and strengthening the visibility of the Varese textile/fashion district (VareseModa brand) and its productions; support business processes of internationalization and marketing, enhance the presence of micro-enterprises in foreign markets; to provide fashion companies with their own part in the
Encourage a network of micro and small enterprises to improve collaboration through the identification of innovative and creative textile materials. The enterprises focused on the jewellery textiles and on the natural structural textiles.
The general objective of the project is to modernize and strengthen the craftwork sector of the city of Pamplona. The project aimed put the economical and social attention on the craftwork sector. The project aimed to increase the profitability of the craft companies through the improvement of the different process: production, marketing and management.